The Irony of the Non-GMO labeling of Tropicana OJ

It really shouldn’t have come to anyone’s surprise that Pepsico just announced that it would start labeling its Tropicana orange juice as non-GMO using the Non-GMO Project’s butterfly seal. After all, one of the leading companies that helped to found the Non-GMO Project, WholeFoods, already labels their own 365 Everyday Value brand of Orange Juice…

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